The introduction of the Concerts and Events in Malaysia Incentive (CEMI) is a positive move, but incentives alone will not bring world-class performers or international tourists to our shores. In recent years, Malaysia has repeatedly lost major concerts due to confusing guidelines, inconsistent SOPs and unpredictable approvals. 

High-profile cancellations such as MAMAMOO's 2023 show, rejected due to permit issues; and the abrupt cancellation of the Good Vibes Festival, or a proposal to compel that concert-goers undertake and pass urine tests as a condition for entry, send a negative signal to global promoters and local organizers in the entertainment industry and would-be concert-goers. These incidents create reputational damage and show that Malaysia, despite offering incentives, still lacks regulatory certainty.

Meanwhile, Singapore continues to lead the region, successfully attracting mega pop stars, including Taylor Swift's multi-day concert series, which generated massive tourism revenue and global attention. Their streamlined approvals, predictable policies and industry-friendly environment give promoters full confidence to bring in the world's biggest acts.

If Malaysia wants to compete at this level, especially ahead of Visit Malaysia Year 2026, MCA Tourism Bureau calls on the government to:

• Streamline and fast-track concert approvals  with clear, consistent and predictable criteria;
• Digitalise artiste permits  to eliminate red tape and delays;
• Provide straightforward, culturally respectful guidelines  to enable artistes to meet local expectations without stifling creative expression;
• Ensure that once approvals are granted, concerts are not canceled arbitrarily , except in genuine emergencies;
• Consider waiving the 10% entertainment tax  for international shows during VM2026 to boost promoter confidence.

The economic benefits of mega concerts cannot be overstated. They drive spending not only in hotels, eateries and malls, but also in technical services, security companies, logistics and transport operators, SMEs - even roadside hawkers benefit. A single major concert can support hundreds of livelihoods across the supply chain. 

With VM2026 around the corner, Malaysia cannot afford to lose out again. If we continue with slow approvals, inconsistent decisions and last-minute cancellations, global acts and accompanying tourists will simply choose Singapore, Bangkok or Jakarta.

Malaysia has already proven its ability to coordinate major international functions, as demonstrated by the ASEAN Summit. The infrastructure and capability are in place. What we need now is policy agility.

Malaysia can drive tourism, strengthen the service economy, and elevate our global reputation, by matching the competitiveness of regional leaders. A more enabling environment will allow Malaysia to secure more global acts, attract higher-spending visitors, and ensure the success of Visit Malaysia 2026. Unlocking the full economic potential of international concerts will position Malaysia as a vibrant, world-class events destination.

Lawrence Chiew Kai Heng
MCA Tourism Bureau Chairman

4 December 2025

-MCA Comm-